Tag: #China’s expanding market

1+1 greater than 2? Joint branding says ‘yes’

Zhang Nan September 29, 2023

1+1 greater than 2? Joint branding says ‘yes’

So far this year, there have been several high-profile cases of joint branding, from collaboration between trendy beverage and luxury fashion brands to the recent alcoholic lattes and liquor-filled chocolate, unusual offerings respectively rolled out by a famous Chinese coffee chain and a US chocolate brand in its...More